When many homeowners and realtors want to sell their houses and want to have a nice profit, there are a lot of things they do. Some people believe in the power of adding new features in their house, changing the tiles in the kitchen or reconstructing their kitchen. But none of them thought that they could net a several thousands dollars more if the painting was done the right way.
The Psychology of Color
Before we continue, let’s take a moment and visualize this, Remember the last restaurant you visited, when your memory locks onto it, think again to the previous three restaurants you visited. Next, picture how they perfectly blended one or more of the colors red and yellow. Or, maybe it was even a mix of these primary colors to give orange.
That's sounds like we were almost there right? Now we just understand the psychology of colors to know that these restaurant owners chose are appetite stimulating colors. This shows how dominant color choice can be for any businesses that knows how to use them the right way.
This is an advantage to real estate industries.
According to research at Zillow, some 135,000 images of all houses sold between January 2010 and May 2018 were sampled to see the interest of customers. It was amazing to see that one of the defining metrics was color, and most buyers were just acting on a subconscious impulse.